Why Your Website Isn’t Showing Up on ChatGPT, And How to Fix It

Search is changing. If your website isn’t set up for AI visibility and local SEO, you’re missing traffic from people ready to buy. Here’s how to fix that fast.

Everyone's Googling Less and Asking ChatGPT More

Let’s be real: when’s the last time you scrolled through 3 pages of Google results?

More people are skipping traditional search engines and turning to AI tools like ChatGPT, Perplexity, and Bing AI to get faster, more direct answers.

And your potential clients?
They’re typing things like:

  • “Who’s a good brand designer in [City]?”

  • “What’s better for a creative business — Squarespace or Shopify?”

  • “How do I find a trauma-informed coach near me?”

Here’s what most people don’t know:

AI tools pull answers directly from real websites, including yours.

But only if your website is structured the right way.

This Isn’t “Old School” SEO Anymore

You don’t need to master backlinks or write blog posts every week.

What you do need:

  • Local keywords people are actually typing

  • Schema markup that AI tools can scan

  • Content that answers the exact questions your clients ask

  • Smart placement so Google and ChatGPT can actually find it

And no — this isn’t about gaming the algorithm.
It’s about showing up where your clients are already looking.

How I Fixed My Own Website (Without Ads or SEO Headaches)

My website looked great. My offers were clear.
But I still wasn’t showing up anywhere.

Once I started using a mix of local SEO + AI visibility techniques, things shifted fast:

  • I ranked for local keywords on Google

  • My site was pulled into ChatGPT responses

  • I got more clicks, profile views, and real enquiries

All with free tools — and a clear system I now teach inside this mini-guide:


The Local SEO + AI Visibility Guide

A step-by-step method to help you:

  • Show up on Google and AI tools like ChatGPT

  • Optimise your site (without needing a developer)

  • Attract local traffic without relying on ads

It’s simple, actionable, and built for people who aren’t SEO experts.

What’s Inside:

  • Notion-based walkthrough

  • Copy-paste prompts for ChatGPT

  • A built-in AI assistant (Custom GPT) to do the heavy lifting

  • Platform-specific tips for Squarespace, WordPress, Shopify

  • Just €29

Perfect for: Creatives, coaches, service providers, and freelancers who want to be found in a specific city or countryFinal Word: You’re Probably 80% There

Most business owners already have great websites.
This guide helps you bridge the gap so your content actually gets found by the tools people are using right now.

No fluff. No SEO deep dive. Just what you need to get visible, fast.

Claire Jakstas

Brand Designer and Squarespace specialist

https://www.thealchemyofdesign.co
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