How much does a professional website cost in 2025?

Costs typically range from €2,000–€10,000+ depending on features, platform, and customization. We tailor packages so you only pay for what you need.

How long does it take to design and launch a website?

Most projects take 4–8 weeks based on complexity, content readiness, and feedback speed. Timelines are set at kickoff and tracked throughout.

Do I need branding before I build my website?

A clear brand identity improves cohesion and conversions. We can combine brand identity and web design into one streamlined process if needed.

Can you redesign my existing website?

Yes. We refresh visuals and UX, improve performance, and preserve your existing content and SEO equity where possible.

What industries do you work with?

We partner with coaches, creatives, wellness brands, e-commerce shops, and service providers—based in Dublin and working with clients worldwide.

Should I choose Shopify or Squarespace for my business?

Shopify suits product-led e-commerce with advanced selling features. Squarespace is ideal for services, portfolios, and simpler stores that value ease of use.

How much does a Shopify website cost?

Shopify plans start around €29/month. Total cost depends on design, custom features, apps, and integrations. Our packages focus on scalable, high-performing setups.

Can you migrate my website between Squarespace and Shopify?

Yes. We manage platform migrations, mapping content, collections, redirects, and SEO to ensure a smooth transition with minimal downtime.

Do you customize Squarespace templates?

Absolutely. We tailor templates with custom styling, sections, and functionality so your site looks unique and on-brand.

Will my Shopify or Squarespace site be mobile-friendly and SEO-optimized?

Yes. Every build includes responsive design, fast loading, on-page SEO best practices, and guidance for ongoing content optimization.

The Mini Brand

A small but mighty identity for brands that want just right.

A focused, high impact creative process for small businesses ready for design that fits, no fluff, no long wait.

Let’s create a version of your business that finally feels like you.

BOOK THE MINI BRAND

Why the Mini Brand?

Because sometimes a small shift is all it takes to change everything.
Maybe your business has evolved, or you’re ready for a visual story that fits where you are now.

Think less reinvention, more realignment.

The Mini Brand

How it works:

1. Book

Choose your date and lock it in with a 50% deposit. Payment plans are available with 4 x monthly payments.

2. Your Brand Portal

Once you have booked, you will receive access to your own personal Notion Portal within 24 hours. This portal includes a laser focused mini-brand brand questionnaire.

We will thoroughly review your questionnaire and inspirations to identify the most effective solution.

3. Collaborate & Create

We’ll connect on a 20-minute strategy call, then I’ll get to work.
I use a one-concept method, pouring all creative energy into a single, refined direction because simplicity is powerful when it’s done well.

Includes two rounds of revisions to make sure it’s right.

4. Launch-Ready Delivery

Following the completion of your mini brand project, you'll have an additional 30 days of messaging support. If any questions arise about the work we've done for you, or if you need guidance on how to best utilise your new branding elements we’re ready to assist you. Once everything is finalised and we have your sign-off, you will receive all the files associated with your project.

BOOK THE MINI BRAND

What to expect in your Mini Brand suite

1. Logo Design

Typographic & Logo Mark
You’ll get one strong, refined logo concept made up of a custom typographic logo (word-based) and a unique logo mark (symbol-based). We focus on crafting one great idea and perfecting it with two rounds of revisions.
The typographic logo is all about the lettering. The logo mark is your visual stamp — a standalone icon that’s instantly recognisable, even without words.
2. Curated Font Suite & Colour Palette

We’ll handpick fonts and colours that reflect your brand’s style and vibe — no random selections here. Everything is chosen with intention to match your identity.
Some fonts may require a license, but we’ll flag anything with extra costs upfront so you’re never caught off guard.
3. Branded Item

Choose one print or digital asset like a business card, flyer, or social media banner that brings your new branding to life.
These items are designed to be simple but effective, keeping your brand front and centre without overcomplicating things.
4. Social Media Template

A fully branded 9-grid Instagram template, matched to your fonts and colours. It’s designed for consistency and a polished feed.
You’ll get an easy-to-edit Canva file, so updating your content is quick and pain-free — no fancy tools needed.
5. Guideline & Digital Files

You’ll receive a brand guideline PDF with everything clearly laid out: logo usage, fonts, colour codes, and more — your cheat sheet for staying on-brand.
All logo files come in print- and web-ready formats, plus a simple guide explaining what each file type is for (no tech knowledge required).

Claire of AOD was like a conductor helping me to put all the right pieces in place for my vision.

I had somewhat of an idea about what I wanted, but needed Claire's innovative and intuitive approach to help me put everything together. As an ast — *Claire of AOD was like a conductor helping me to put all the right pieces in place for my vision.* I had somewhat of an idea about what I wanted, but needed Claire's innovative and intuitive approach to help me put everything together. As an astrologer, I had chosen a specific time to launch and she was completely on board and on time. Her process is thorough, smooth, supportive, and so much fun!! I learned a lot about branding and was able to refine the meaning of my brand through her process. She's basically a creative genius and I couldn't have launched without her and her team! I wouldn't recommend anyone else for Branding and Site Design.

ROSE THEODORA | ASTROLOGER & CURATOR

Claire is the alchemist. She took an expression that was coming through me intuitively and not only put it into material form, she transformed it into literal gold. The brand identity Claire created for me is utterly unique. It holds the exact resonance I dreamed of for me and my clients - a quality of sovereignty, sensual aliveness, and becoming. Claire’s design abilities are almost clairvoyant, she is the best designer I have ever worked with. The whole process from the brand identity to my website build was a pleasure, and delivered with the utmost professionalism, integrity and with respect to timelines. I am forever grateful to Claire.

JEN MURPHY | CELTIC SCHOOL OF EMBODIMENT

Working with The Alchemy of Design was such a pleasure. Nothing was too hard for Claire and everything was done with lightening speed and beyond what I could have ever imagined.

They were able to do everything I needed, and show me the things tha — *Working with The Alchemy of Design was such a pleasure. Nothing was too hard for Claire and everything was done with lightening speed and beyond what I could have ever imagined.* They were able to do everything I needed, and show me the things that I didn't even know I needed- from selecting the perfect photos, to arranging the layout, to creating email accounts, mailing lists, an online shop, creating my logo, and even designing forms for me. My dream website and branding list kept getting bigger and bigger and they never batted an eyelid. On top of that it was like Claire could read my mind- there were zero design revisions, even on the logo! The aesthetic they created has allowed my brand to stand out, they made my vision a virtual reality and for all of this I cannot thank the team enough.”

SIAN PASCAL | THE LIGHT COLLECTIVE

Working with Claire has been nothing short of magic.

With a keen eye (and intuition) for design, my new branding is everything I could have dreamed of...and more! The streamlined process of research, creation, and delivery is stress-free! Claire — *Working with Claire has been nothing short of magic.* With a keen eye (and intuition) for design, my new branding is everything I could have dreamed of...and more! The streamlined process of research, creation, and delivery is stress-free! Claire delivered over and beyond my expectations, and the value of her services is unparalleled! Thank you so much!”

JENNIFER SODINI

Having the opportunity to work with Claire was a gift.

She paid close attention to our needs and wants and created the most aligned and magnificent branding for our business. The entire process was simple, straightforward, and exciting. We are de — *Having the opportunity to work with Claire was a gift.* She paid close attention to our needs and wants and created the most aligned and magnificent branding for our business. The entire process was simple, straightforward, and exciting. We are deeply grateful for Claire's artistry and look forward to working with her again in the future.

BROOK NOVICK | AXIS MUNDI

To put it in a nutshell, Claire gets it, and gets the job done brilliantly!

I have really enjoyed working with her! I truly appreciate how reliable she has been during our collaboration. Claire makes a lot of efforts to deeply understand the wish — *To put it in a nutshell, Claire gets it, and gets the job done brilliantly!* I have really enjoyed working with her! I truly appreciate how reliable she has been during our collaboration. Claire makes a lot of efforts to deeply understand the wishes and vision for your brand. She has done an amazing job translating this in the designs that she created. To me she felt like being the missing piece in my brand strategy. Thanks to her, my brand step by step came to life. I was looking for a certain "je ne sais quoi" factor. I believe that Claire IS that factor herself. I love the designs that she has made for my brand and I honestly feel proud.”

INGE | AKASHA BLENDS

I was always a big fan of @thealchemyofdesign's dreamy Instagram feed And when it came time to develop a logo and branding for my new Chinese medicine practice, I knew I wanted Claire's support in bringing my design vision to life. As a longtime communications and marketing professional, I've worked with many different designers on logo and branding projects through the years, and Claire's process was by far the most effective--and enjoyable--I have experienced. Her extensive, thoughtful design brief helped me get really clear on what I was looking for before her work on my project even began, so that going into our one-day brand intensive, we were both on the same page about my vision and our goals. I am thrilled to be starting my new business with a logo, color palette, and typography that I adore, and that truly capture the spirit of my practice.”

LISA FRANZETTA | L.AC. GRIFFIN ACUPUNCTURE & INTEGRATIVE MEDICINE

Working with Claire on branding my business was the best decision I could have made. She immediately tapped into the vibe of my organization and created a brand identity that beautifully portrayed the essence of what we do (her questionnaire even helped me gain more clarity on how I define my offerings). She has taken my business to the next level by giving me a brand that is consistent, professional and inspired. I will definitely be turning to The Alchemy of Design again. If you are looking for design that is fresh and a collaboration that is effortless I highly recommend Claire!”

DESIREE DUNBAR | THE SECRET GARDEN SOCIETY

Working with Claire has been empowering and simply magical. She created a brand that uniquely reflects my essence. Claire understood the vision I had for my business and translated it into the most beautiful branding and website, the results have exceeded my expectations in every way. At each step of the process, Claire was responsive and enthusiastic about not just creating a new aesthetic but really tapping into what I wanted and creating a brand that I feel very proud of. Through Claire’s guidance I changed to a new e-commerce website and as a result, have tripled my revenue. Claire is incredibly creative, knowledgeable, warm, and patient, she will up-level any business she works with. Highly recommended.“

BEC | STASS & CO

Is This
Right for You?

THE MINI BRAND IS PERFECT FOR:

On the edge of a big shift, new offer, new direction, new chapter.
Sick of your current branding that almost feels right but doesn’t fully click.
A business owner or founder who wants to look polished without making it a six-month process.
Ready to stop DIY-ing and hand it over to someone who gets it.

If you’re ready to look and feel like the next-level you without dragging it out this is for you.

When It’s Not the Right Fit

This suite is small but mighty but it’s not for everyone.

A deep-dive brand strategy project that involves extensive positioning workshops, market research, or naming development (these are better suited to a larger-scale brand immersion package)
A large suite of deliverables like product packaging, brochures, multiple social media packs, or website design
A “wait and see” process with dozens of concepts and variations to pick from (The Mini Brand is intentionally focused: one strong direction, refined together)
A quick logo-only project with no brand support or rollout strategy (this suite is about creating a cohesive system, not a logo in isolation)

If you’re looking for bigger-picture brand strategy or a full-scale brand and website package, get in touch here.

Questions

Typographic Logo and Logo Mark: You'll get a custom-designed typographic logo, which uses unique typography to represent your brand's name, and a logo mark, a distinctive symbol or icon that visually represents your brand.
Curated Font and Colour Palette: We'll select a font and color scheme that perfectly aligns with your brand's personality and industry, ensuring a cohesive and attractive look.
One Branded Asset: This could be anything from a business card design to a letterhead, tailored to match your new branding for a consistent visual identity.
Social Media Template: We'll provide you with a custom social media template, making it easy to maintain brand consistency across your digital presence.
Print and Digital Files: You'll receive all your branding elements in various file formats, suitable for both print and digital use, giving you the flexibility to use them across different platforms.
Brand Guidelines: To ensure consistent application of your new branding, you'll receive a set of brand guidelines. These guidelines will cover the correct usage of your logos, colour palette codes, typography, and other design elements.
You’ll also receive a 20-minute strategy call with me to discuss your upcoming project.
The Mini Brand is particularly beneficial for personal brands, small businesses, and individual professionals. It's not just about the quick turnaround – though that's certainly a key feature. Our rapid brand development services offer a blend of speed, efficiency, and transformative value.
While we ensure a swift and efficient route to develop a polished brand identity, our focus extends beyond mere speed. We aim to provide a deep transformation of your brand, ensuring it stands out and resonates in your industry. This is crucial for businesses and individuals needing to launch or rebrand quickly, allowing them to seize timely market opportunities without sacrificing the depth and quality of their brand's presentation.
The Mini Brand is tailored more towards businesses and individuals who are looking for essential branding elements rather than a large volume of brand assets or intricate artwork. The core of the Mini Brand package focuses on delivering key components like a typographic logo, logo mark, curated colour palette, and select brand assets that form the foundation of a strong brand identity.
However, if your needs extend beyond these essentials and you require more comprehensive artwork or a greater variety of brand assets, we can certainly accommodate that. These additional services can be provided for an extra fee. This way, while the core package remains focused and streamlined, there is still room for customisation and expansion to meet your specific branding requirements.
We recommend booking your project 1-2 weeks in advance to allow sufficient time for preparation and homework.
To facilitate efficient communication and organisation, each client is given access to a personalised portal through the Notion app. This portal serves as a central location for all relevant documents, timelines, and communication related to your project.
If you require expedited service, we may be able to accommodate your request depending on our availability and a rush fee may apply.
Generally a 1-2 week turnaround.
Yes, we can! Our design days offer a quick turnaround, are budget-friendly, and can be tailored to your specific needs. They are a great alternative if you don’t have the time for a full website project.
Find out more here!
We also offer one-week branding and website packages called Brand Blasts