The Mini Brand
The Small But Mighty Brand Identity
For brands who don’t need "more" they need right.
The Mini-Brand Package is a fast paced, high impact branding package designed for small businesses, personal brands, or creative entrepreneurs who want to look and feel like the next-level version of themselves without a 3-month waitlist.
This is not just a logo swap. It’s a focused transformation that gets to the heart of what your brand stands for then wraps it in a visual identity that feels undeniably you.
Why the Mini Brand?
Because sometimes all you need is a micro shift to spark macro change.
Whether you’re pivoting, launching something new, or finally ready to look as good as the work you’re putting out into the world Metamorph is about showing up in the way you’ve always wanted to.
Quick. Thoughtful. Done right.
The Mini Brand
How it works:
1. Book
Choose your date and lock it in with a 50% deposit. Payment plans are available if you need one, just ask.
2. Your Brand Portal
Once you have booked, you will receive instant access to your own personal Notion Portal. This portal includes a laser focused mini-brand brand questionnaire.
We will thoroughly review your questionnaire and inspirations to identify the most effective solution.
3. Collaborate & Create
We’ll connect on a 20-minute strategy call, then I’ll get to work.
I use a one-concept method, pouring all creative energy into a single, refined direction because simplicity is powerful when it’s done well.
Includes two rounds of revisions to make sure it’s right.
4. Launch-Ready Delivery
Following the completion of your mini brand project, you'll have an additional 30 days of messaging support. If any questions arise about the work we've done for you, or if you need guidance on how to best utilise your new branding elements we’re ready to assist you. Once everything is finalised and we have your sign-off, you will receive all the files associated with your project.
-
1. Logo Design
Typographic & Logo Mark
For our logo design deliverables you'll receive two key components: one typographic logo and one logo mark. We follow the one-concept method, meaning we put all our creative energy into developing one really strong concept for you, then refine it through two rounds of revisions to get it just right.
A typographic logo is all about the font. It's your brand's name turned into a visual, using unique and striking typography to make it memorable. Think of it as the word-based representation of your brand.
The logo mark, on the other hand, is a symbol or icon that represents your brand. It's a graphic element that can stand alone, making your brand recognizable even without words.
-
2. Curated Font Suite & Colour Palette
We provide a meticulously curated colour palette and font suite, specifically tailored to resonate with your brand's unique character and vision. Our process involves in-depth research and analysis, ensuring that the palette and typography we select align with your brand’s personality.
Please note that while we strive to select the most effective and striking fonts for your brand, some font choices may require additional licensing fees. Rest assured, we maintain transparency in our process; any potential extra costs for font licenses will be clearly communicated and discussed with you prior to any purchase. This way, you can make informed decisions about the final look and feel of your brand's identity.
-
3. Branded Item
A branded item is a tangible or digital asset that prominently features elements of your brand identity, such as your logo, colour palette, and typography. These items are crafted to reinforce your brand's image and make it more recognisable to your audience.
Print or Digital Options:
You have the flexibility to choose whether this branded item is a print or digital asset.
Print: Business cards, letterheads, or flyers. These are physical items that you can hand out or use in your day-to-day business operations, offering a consistent reminder of your brand to your clients or customers.
Digital: Social media banners, email signatures, or digital letterheads. These are used in the digital realm, enhancing your online presence and ensuring consistency across your digital platforms.
It's important to note that this does not extend to more complex designs like booklet design or items with heavy content. The focus is on simpler, yet impactful items that serve to support and amplify your brand's presence in a straightforward yet effective manner.
-
4. Social Media Template
The social media template is a custom-made 9-square grid, perfectly aligned with your brand's new colours and fonts. It's designed to give your social media profiles, like Instagram, a cohesive and professional look that mirrors your brand’s identity.
To make things easy for you, we've ensured that the template is straightforward to edit and comes with a Canva link. This means you can quickly update your content as needed, without any need for complex design tools or skills.
-
5. Guideline & Digital Files
Provided are a comprehensive set of tools and resources to ensure your brand's identity is both accessible and effectively implemented across various platforms.
Brand Guidelines: This essential document will be your go-to reference for maintaining brand consistency. It includes logos design, colour palette codes and fonts. These guidelines are designed to ensure that your brand's identity is presented cohesively, whether online or in print.
Print and Digital Files: To cater to all your branding needs, we supply files suitable for both print and digital use. This ensures that your brand's visual elements look perfect whether they are on a business card or a website.
Helpful Guide for File Usage: Navigating different file formats can be daunting. That's why we include a user-friendly guide explaining what each file type is for and how to use them effectively. This guide is aimed at demystifying file types like PNGs, SVGs, .AI files, and JPGs, so you can confidently use your brand assets in various contexts.
-
New List Item
Description goes here
Claire of AOD was like a conductor helping me to put all the right pieces in place for my vision.
I had somewhat of an idea about what I wanted, but needed Claire's innovative and intuitive approach to help me put everything together. As an astrologer, I had chosen a specific time to launch and she was completely on board and on time. Her process is thorough, smooth, supportive, and so much fun!! I learned a lot about branding and was able to refine the meaning of my brand through her process. She's basically a creative genius and I couldn't have launched without her and her team! I wouldn't recommend anyone else for Branding and Site Design.
ROSE THEODORA |
ASTROLOGER & CURATOR
Claire is the alchemist. She took an expression that was coming through me intuitively and not only put it into material form, she transformed it into literal gold.
The brand identity Claire created for me is utterly unique. It holds the exact resonance I dreamed of for me and my clients - a quality of sovereignty, sensual aliveness, and becoming. Claire’s design abilities are almost clairvoyant, she is the best designer I have ever worked with. The whole process from the brand identity to my website build was a pleasure, and delivered with the utmost professionalism, integrity and with respect to timelines. I am forever grateful to Claire.
JEN MURPHY |
CELTIC SCHOOL OF EMBODIMENT
Working with The Alchemy of Design was such a pleasure. Nothing was too hard for Claire and everything was done with lightening speed and beyond what I could have ever imagined.
They were able to do everything I needed, and show me the things that I didn't even know I needed- from selecting the perfect photos, to arranging the layout, to creating email accounts, mailing lists, an online shop, creating my logo, and even designing forms for me. My dream website and branding list kept getting bigger and bigger and they never batted an eyelid. On top of that it was like Claire could read my mind- there were zero design revisions, even on the logo! The aesthetic they created has allowed my brand to stand out, they made my vision a virtual reality and for all of this I cannot thank the team enough.”
SIAN PASCAL |
THE LIGHT COLLECTIVE
Working with Claire has been nothing short of magic.
With a keen eye (and intuition) for design, my new branding is everything I could have dreamed of...and more! The streamlined process of research, creation, and delivery is stress-free! Claire delivered over and beyond my expectations, and the value of her services is unparalleled! Thank you so much!”
JENNIFER SODINI
Having the opportunity to work with Claire was a gift.
She paid close attention to our needs and wants and created the most aligned and magnificent branding for our business. The entire process was simple, straightforward, and exciting. We are deeply grateful for Claire's artistry and look forward to working with her again in the future.
BROOK NOVICK |
AXIS MUNDI
I was always a big fan of @thealchemyofdesign's dreamy Instagram feed And when it came time to develop a logo and branding for my new Chinese medicine practice, I knew I wanted Claire's support in bringing my design vision to life.
As a longtime communications and marketing professional, I've worked with many different designers on logo and branding projects through the years, and Claire's process was by far the most effective--and enjoyable--I have experienced. Her extensive, thoughtful design brief helped me get really clear on what I was looking for before her work on my project even began, so that going into our one-day brand intensive, we were both on the same page about my vision and our goals. I am thrilled to be starting my new business with a logo, color palette, and typography that I adore, and that truly capture the spirit of my practice.”
LISA FRANZETTA |
L.AC. GRIFFIN ACUPUNCTURE & INTEGRATIVE MEDICINE
To put it in a nutshell, Claire gets it, and gets the job done brilliantly!
I have really enjoyed working with her! I truly appreciate how reliable she has been during our collaboration. Claire makes a lot of efforts to deeply understand the wishes and vision for your brand. She has done an amazing job translating this in the designs that she created. To me she felt like being the missing piece in my brand strategy.
Thanks to her, my brand step by step came to life. I was looking for a certain "je ne sais quoi" factor. I believe that Claire IS that factor herself.
I love the designs that she has made for my brand and I honestly feel proud.”
INGE |
AKASHA BLENDS
Working with Claire on branding my business was the best decision I could have made.
She immediately tapped into the vibe of my organization and created a brand identity that beautifully portrayed the essence of what we do (her questionnaire even helped me gain more clarity on how I define my offerings). She has taken my business to the next level by giving me a brand that is consistent, professional and inspired. I will definitely be turning to The Alchemy of Design again. If you are looking for design that is fresh and a collaboration that is effortless I highly recommend Claire!”
DESIREE DUNBAR |
THE SECRET GARDEN SOCIETY
Working with Claire has been empowering and simply magical.
She created a brand that uniquely reflects my essence. Claire understood the vision I had for my business and translated it into the most beautiful branding and website, the results have exceeded my expectations in every way. At each step of the process, Claire was responsive and enthusiastic about not just creating a new aesthetic but really tapping into what I wanted and creating a brand that I feel very proud of. Through Claire’s guidance I changed to a new e-commerce website and as a result, have tripled my revenue. Claire is incredibly creative, knowledgeable, warm, and patient, she will up-level any business she works with. Highly recommended.“
BEC |
STASS & CO
Is This Right for You?
THE MINI BRAND IS PERFECT FOR:
On the edge of a big shift, new offer, new direction, new chapter.
Sick of your current branding that almost feels right but doesn’t fully click.
A business owner or founder who wants to look polished without making it a six-month process.
Ready to stop DIY-ing and hand it over to someone who gets it.
If you’re ready to look and feel like the next-level you without dragging it out this is for you.
When It’s Not the Right Fit
This suite is small but mighty but it’s not for everyone.
If you’re after:
A deep-dive brand strategy project that involves extensive positioning workshops, market research, or naming development (these are better suited to a larger-scale brand immersion package)
A large suite of deliverables like product packaging, brochures, multiple social media packs, or website design
A “wait and see” process with dozens of concepts and variations to pick from (The Mini Brand is intentionally focused: one strong direction, refined together)
A quick logo-only project with no brand support or rollout strategy (this suite is about creating a cohesive system, not a logo in isolation)
If you’re looking for bigger-picture brand strategy or a full-scale brand and website package, get in touch here.
Questions
-
Typographic Logo and Logo Mark: You'll get a custom-designed typographic logo, which uses unique typography to represent your brand's name, and a logo mark, a distinctive symbol or icon that visually represents your brand.
Curated Font and Colour Palette: We'll select a font and color scheme that perfectly aligns with your brand's personality and industry, ensuring a cohesive and attractive look.
One Branded Asset: This could be anything from a business card design to a letterhead, tailored to match your new branding for a consistent visual identity.
Social Media Template: We'll provide you with a custom social media template, making it easy to maintain brand consistency across your digital presence.
Print and Digital Files: You'll receive all your branding elements in various file formats, suitable for both print and digital use, giving you the flexibility to use them across different platforms.
Brand Guidelines: To ensure consistent application of your new branding, you'll receive a set of brand guidelines. These guidelines will cover the correct usage of your logos, colour palette codes, typography, and other design elements.
You’ll also receive a 20-minute strategy call with me to discuss your upcoming project.
-
The Mini Brand is particularly beneficial for personal brands, small businesses, and individual professionals. It's not just about the quick turnaround – though that's certainly a key feature. Our rapid brand development services offer a blend of speed, efficiency, and transformative value.
While we ensure a swift and efficient route to develop a polished brand identity, our focus extends beyond mere speed. We aim to provide a deep transformation of your brand, ensuring it stands out and resonates in your industry. This is crucial for businesses and individuals needing to launch or rebrand quickly, allowing them to seize timely market opportunities without sacrificing the depth and quality of their brand's presentation.
-
The Mini Brand is tailored more towards businesses and individuals who are looking for essential branding elements rather than a large volume of brand assets or intricate artwork. The core of the Mini Brand package focuses on delivering key components like a typographic logo, logo mark, curated colour palette, and select brand assets that form the foundation of a strong brand identity.
However, if your needs extend beyond these essentials and you require more comprehensive artwork or a greater variety of brand assets, we can certainly accommodate that. These additional services can be provided for an extra fee. This way, while the core package remains focused and streamlined, there is still room for customisation and expansion to meet your specific branding requirements.
-
We recommend booking your project 1-2 weeks in advance to allow sufficient time for preparation and homework.
To facilitate efficient communication and organisation, each client is given access to a personalised portal through the Notion app. This portal serves as a central location for all relevant documents, timelines, and communication related to your project.
If you require expedited service, we may be able to accommodate your request depending on our availability and a rush fee may apply.
-
Generally a 1-2 week turnaround.
-
Yes, we can! Our design days offer a quick turnaround, are budget-friendly, and can be tailored to your specific needs. They are a great alternative if you don’t have the time for a full website project.
Find out more here!
We also offer one-week branding and website packages called Brand Blasts
Investment:
We open just four Mini Brand weeks each month to keep the process intimate and intentional.
Ready?
Secure your preferred week with a 50% deposit. Click below to claim your slot before the calendar fills.
Terms of Service