The Shopify
Deep Dive

Clarity before clicks. Strategy before spend.

Building a Shopify store without a strategy is like heading out on a road trip with no map, no snacks, and no playlist you might eventually get somewhere, but not without detours and regret.

The Shopify Deep Dive is your shortcut to clarity. In one focused week, you’ll walk away with a custom built plan for how your store should work before you spend a cent on design or dev.

What you’ll get!

Brand & Messaging Overview


Clear articulation of who you are, what you sell, and why people should care.

Page-by-Page Plan


What goes on each key page (and why), with conversion in mind.

Visual Direction


Moodboard and notes to guide design layout, palette, vibe.

Ideal Customer & Journey Map


Who you're talking to and how they move from homepage to checkout.

Feature & App Recommendations


From upsells to email flows, you’ll know what tools are worth it..

Tech, SEO & Launch Pointers


Smart, simple tips to launch clean and set yourself up to grow.

why it matters:

  • You don’t want to spend €5k+ on design and still wonder if your store works

  • You want to feel proud, clear, and confident before you launch

  • You want to work smarter not start from scratch halfway through.

what happens next?

Once you’ve got your Deep Dive, you can:

  • Take it to your designer/dev and brief like a boss

  • OR come back here and roll it straight into a full build


    (You'll get a detailed design proposal with three pricing tiers and your Deep Dive is credited back.)

Claire of AOD was like a conductor helping me to put all the right pieces in place for my vision. I had somewhat of an idea about what I wanted, but needed Claire's innovative and intuitive approach to help me put everything together. As an ast

Claire of AOD was like a conductor helping me to put all the right pieces in place for my vision. I had somewhat of an idea about what I wanted, but needed Claire's innovative and intuitive approach to help me put everything together. As an astrologer, I had chosen a specific time to launch and she was completely on board and on time. Her process is thorough, smooth, supportive, and so much fun!! I learned a lot about branding and was able to refine the meaning of my brand through her process. She's basically a creative genius and I couldn't have launched without her and her team! I wouldn't recommend anyone else for Branding and Site Design.

ROSE THEODORA | ASTROLOGER & CURATOR

Claire is the alchemist. She took an expression that was coming through me intuitively and not only put it into material form, she transformed it into literal gold. The brand identity Claire created for me is utterly unique. It holds the exact r

Claire is the alchemist. She took an expression that was coming through me intuitively and not only put it into material form, she transformed it into literal gold. The brand identity Claire created for me is utterly unique. It holds the exact resonance I dreamed of for me and my clients - a quality of sovereignty, sensual aliveness, and becoming. Claire’s design abilities are almost clairvoyant, she is the best designer I have ever worked with. The whole process from the brand identity to my website build was a pleasure, and delivered with the utmost professionalism, integrity and with respect to timelines. I am forever grateful to Claire.

JEN MURPHY | CELTIC SCHOOL OF EMBODIMENT

Working with The Alchemy of Design was such a pleasure. Nothing was too hard for Claire and everything was done with lightening speed and beyond what I could have ever imagined. They were able to do everything I needed, and show me the things tha

Working with The Alchemy of Design was such a pleasure. Nothing was too hard for Claire and everything was done with lightening speed and beyond what I could have ever imagined. They were able to do everything I needed, and show me the things that I didn't even know I needed- from selecting the perfect photos, to arranging the layout, to creating email accounts, mailing lists, an online shop, creating my logo, and even designing forms for me. My dream website and branding list kept getting bigger and bigger and they never batted an eyelid. On top of that it was like Claire could read my mind- there were zero design revisions, even on the logo! The aesthetic they created has allowed my brand to stand out, they made my vision a virtual reality and for all of this I cannot thank the team enough.”

SIAN PASCAL | THE LIGHT COLLECTIVE

Working with Claire has been nothing short of magic. With a keen eye (and intuition) for design, my new branding is everything I could have dreamed of...and more! The streamlined process of research, creation, and delivery is stress-free! Claire

Working with Claire has been nothing short of magic. With a keen eye (and intuition) for design, my new branding is everything I could have dreamed of...and more! The streamlined process of research, creation, and delivery is stress-free! Claire delivered over and beyond my expectations, and the value of her services is unparalleled! Thank you so much!”

JENNIFER SODINI

Having the opportunity to work with Claire was a gift. She paid close attention to our needs and wants and created the most aligned and magnificent branding for our business. The entire process was simple, straightforward, and exciting. We are de

Having the opportunity to work with Claire was a gift. She paid close attention to our needs and wants and created the most aligned and magnificent branding for our business. The entire process was simple, straightforward, and exciting. We are deeply grateful for Claire's artistry and look forward to working with her again in the future.

BROOK NOVICK | AXIS MUNDI

I was always a big fan of @thealchemyofdesign's dreamy Instagram feed And when it came time to develop a logo and branding for my new Chinese medicine practice, I knew I wanted Claire's support in bringing my design vision to life. As a longtime c

I was always a big fan of @thealchemyofdesign's dreamy Instagram feed And when it came time to develop a logo and branding for my new Chinese medicine practice, I knew I wanted Claire's support in bringing my design vision to life. As a longtime communications and marketing professional, I've worked with many different designers on logo and branding projects through the years, and Claire's process was by far the most effective--and enjoyable--I have experienced. Her extensive, thoughtful design brief helped me get really clear on what I was looking for before her work on my project even began, so that going into our one-day brand intensive, we were both on the same page about my vision and our goals. I am thrilled to be starting my new business with a logo, color palette, and typography that I adore, and that truly capture the spirit of my practice.”

LISA FRANZETTA | L.AC. GRIFFIN ACUPUNCTURE & INTEGRATIVE MEDICINE

To put it in a nutshell, Claire gets it, and gets the job done brilliantly! I have really enjoyed working with her! I truly appreciate how reliable she has been during our collaboration. Claire makes a lot of efforts to deeply understand the wish

To put it in a nutshell, Claire gets it, and gets the job done brilliantly! I have really enjoyed working with her! I truly appreciate how reliable she has been during our collaboration. Claire makes a lot of efforts to deeply understand the wishes and vision for your brand. She has done an amazing job translating this in the designs that she created. To me she felt like being the missing piece in my brand strategy. Thanks to her, my brand step by step came to life. I was looking for a certain "je ne sais quoi" factor. I believe that Claire IS that factor herself. I love the designs that she has made for my brand and I honestly feel proud.”

INGE | AKASHA BLENDS

Working with Claire on branding my business was the best decision I could have made. She immediately tapped into the vibe of my organization and created a brand identity that beautifully portrayed the essence of what we do (her questionnaire eve

Working with Claire on branding my business was the best decision I could have made. She immediately tapped into the vibe of my organization and created a brand identity that beautifully portrayed the essence of what we do (her questionnaire even helped me gain more clarity on how I define my offerings). She has taken my business to the next level by giving me a brand that is consistent, professional and inspired. I will definitely be turning to The Alchemy of Design again. If you are looking for design that is fresh and a collaboration that is effortless I highly recommend Claire!”

DESIREE DUNBAR | THE SECRET GARDEN SOCIETY

Working with Claire has been empowering and simply magical. She created a brand that uniquely reflects my essence. Claire understood the vision I had for my business and translated it into the most beautiful branding and website, the results have

Working with Claire has been empowering and simply magical. She created a brand that uniquely reflects my essence. Claire understood the vision I had for my business and translated it into the most beautiful branding and website, the results have exceeded my expectations in every way. At each step of the process, Claire was responsive and enthusiastic about not just creating a new aesthetic but really tapping into what I wanted and creating a brand that I feel very proud of. Through Claire’s guidance I changed to a new e-commerce website and as a result, have tripled my revenue. Claire is incredibly creative, knowledgeable, warm, and patient, she will up-level any business she works with. Highly recommended.“

BEC | STASS & CO

Go beneath the surface and build a store that sells

This is made for you if:

  • You're launching a new Shopify store and need clarity

  • You’ve outgrown your DIY site and want a proper plan

  • You want strategy-first not just surface-level design

INVESTMENT:

€1,500


Timeline:
1 week from kick-off


Delivery:
You’ll receive a professionally designed, personalised strategy guide (PDF) your complete roadmap for building a high-converting Shopify store.

If you decide to move forward with a full website build, you’ll also receive a custom design proposal tailored to your Deep Dive findings with your €1,500 credited toward the total.

Upcoming Dates: